Supporting cultural partners is at the heart of every destination marketing organisation (DMO). Whether you’re working with independent organisers, established venues, or local businesses, your role is to help them reach audiences, grow sustainability, and strengthen the identity of your place. 

But in practice, this isn’t always straightforward. Cultural partners often face challenges with visibility, limited booking tools, or fragmented promotion. At the same time, DMOs are tasked with showing the bigger picture. 

Making sure that visitors and locals alike can easily see what’s happening, trust that the information is accurate, and take part with ease.

That’s exactly what CultureHosts was built to solve. And for many years, it’s been working well. But we don’t rest on our laurels. 

One platform, many benefits

We’ve been working hard to refine CultureHosts to give destinations a practical toolkit for connecting people with place. At its core, it offers three major benefits. 

First, website integrations allow live cultural listings to be embedded directly into your own site or partner platforms. Instead of static event pages or out-of-date listings, you can showcase a real-time feed of experiences that people can browse and book. 

Second, CultureHosts provides a marketplace where DMOs can showcase and sell the experiences offered in their area. Rather than sending visitors to multiple websites with different booking processes, everything sits in one trusted hub, making it easy to discover, book, and pay in a single place. Independent organisers, tour operators, and venues retain full control over their listings, while the DMO gains a powerful way to present a cultural offer that’s easy to browse and book.

Third, cross-promotion becomes easier across networks. Events added by local organisers can appear on your site and across a wider ecosystem of partner platforms. That means more visibility for cultural partners and a richer, more consistent picture of what’s on in your destination. 

Why this matters

For DMOs, having a joined-up system is essential. Accurate, bookable listings increase visitor confidence, reduce friction, and ultimately drive participation. For cultural partners, being part of a bigger network helps them reach new audiences and generate sustainable revenue. And for places, it strengthens the overall cultural offer, showing both visitors and residents that there’s always something worth experiencing. 

Discover more

The cultural sector is full of brilliant events, experiences, and stories. CultureHosts is here to make sure they’re visible, bookable, and connected. DMOs up and down the UK are joining CultureHosts and benefitting from our refreshed offer. Contact us to find out more info@ctconsults.com 

We’re thrilled to share that Humber’s Place Brand has been shortlisted for Place Brand of the Year at the international City Nation Place Awards — a celebration of the world’s most innovative and strategic approaches to place branding, marketing, and leadership.

This global awards programme recognises long-term thinking and creativity in telling a place’s story — and we couldn’t be prouder to see Humber standing out on the world stage.

Back in September, we were delighted to see our former clients, Diana Taylor and Leahann Barnes, representing Humber at the UK City Nation Place 2025 conference in Glasgow. The event brought together some of the UK’s leading voices in place-making, tourism, and economic development to explore how we can break down silos and create joined-up, place-led strategies that boost reputation, civic pride, and attract talent, visitors, and investment.

Our team was right in the mix too — with Wayne Hemingway delivering a powerful keynote urging us all to say “No More Place Blanding!”, and our very own Anh connecting with colleagues on bookable experience development, and Amy and Andrew leading a roundtable on how community voices can shape and strengthen place branding efforts.

The winners will be announced on 6 November in London — but no matter the outcome, we’re already celebrating how far Humber’s story has come. Being recognised on a global platform like this is something special, and we’re proud to be part of the journey.