We are so pleased to be working with the Coventry City of Culture team. Still 3 years out, we are impressed by how much the team is already committed to investing in the future legacy – in this instance ensuring that the city’s cultural, heritage, tourism and marketing partners can play a full part in amplifying the Coventry messages and ensure lasting returns.
A practical digital audit is the starting point – using detailed analytics to assess the digital marketing capacity and capabilities of over 25 key organisations – all to help drive the necessary investment in infrastructure and build good, joined-up digital practices as the foundations for successful online positioning, visibility and visitor engagement. The process will be phased to allow assessment and adjustment to best serve capacity and skills development, through a series of practical training workshops, resource provision (including online and remote) and facilitated exercises and pilot activity. This will allow for particular issues to be highlighted and focused on, whether that was Google Ad Grants eligibility, creating ‘search engine friendly’ websites, using Google Search Console to identify issues with crawling/indexing content, or how to monitor and optimise the performance of campaigns.
View CTConsults’ case study – Coventry UK City of Culture 2021