Following a preliminary survey of digital assets (that we also conducted), we delivered an extensive training programme. The programme delivered an online resource – guidelines for best practice – informed by local conditions and owned by partner team members. We needed to address a big shopping list of key areas: privacy, security, and data protection; measurement & reporting (focus on Google Analytics); email & social communications; paid search engine marketing; organic search engine optimisation; online PR; on-site discovery (guides); accessibility; and e-commerce.
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