Following a preliminary survey of digital assets (that we also conducted), we delivered an extensive training programme. The programme delivered an online resource – guidelines for best practice – informed by local conditions and owned by partner team members. We needed to address a big shopping list of key areas: privacy, security, and data protection; measurement & reporting (focus on Google Analytics); email & social communications; paid search engine marketing; organic search engine optimisation; online PR; on-site discovery (guides); accessibility; and e-commerce.
Transforming collaborative digital marketingFind out more
City-wide collaborative digital marketing campaignFind out more
Five cities come together to develop international cultural tourism markets.Find out more
Digital readiness for the biggest cultural celebration.Find out more
Finding and exploiting the opportunities to promote visitor experiences on a national scale.Find out more