Following a comprehensive digital audit comprising numerous culture, heritage and tourism partners, we created a bespoke digital optimisation programme for the consortia. The programme focused on Data, Insights, Actions and Learnings with a practical step by step approach for all partners to improve their digital marketing campaigns with measurable results. We delivered training including Paid Search and Ad Grants, Analytics and Search Engine Optimisation.
Halifax's extraordinary Piece Hall reopened after a major capital transformation with a live events programme, retail and hospitality offer and the adjoining Square Chapel Arts Centre also reopened following capital investment. By working together the consortia was in a stronger position to maximise profile and generate local and visitor engagement.
Due to the success of the consortia partnership, they have been able to secure further investment to continue collaborative marketing.
Calderdale's cultural partners significantly increased their online reach as a result of Cultural Destinations activity, including the digital optimisation/skills programme. Traffic to partner websites increased by 19% (or 500,000 website visits) in a single year, while email subscriptions to partner mailing lists and social media accounts rose by 44-47% in the same timeframe.
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