As England’s cultural sector continues to open up, thanks to Culture Recovery Funding from Arts Council England and the Department for Culture, Media & Sport, we are launching over 20 new town and city destination guides, expanding our existing content and reach beyond the city regions of Liverpool, Manchester and Leeds. These free-to-access online guides showcase the best of the North’s cultural offer through the award-winning what’s on listings website www.creativetourist.com, from Blackpool to Sunderland, Crewe to Hull, Penrith to Ilkley, Buxton to Newcastle, plus many more culturally rich places.

The Culture Recovery Fund investment enabled us to retain our full independent editorial team of artform specialists and recruit new writers representing different parts of the Northern region. Tapping into this expertise, the local knowledge of the team of writers, and recommendations from cultural partners in each place, the destination guides uncover hidden gems as well as cultural flagship venues and attractions.

During the lockdown as the cultural sector pivoted to online experiences, we conducted adaptations to the website to enable inclusion and promotion of online events, also supported through the Culture Recovery Fund grant.

Creativetourist.com has a loyal and growing following of culturally-engaged audiences keen to reconnect in person with the cultural offer locally but also further afield. As towns and cities work hard to recover from the impact of Covid-19, we are working with partners across the North to promote these new online guides to encourage visitors to explore what’s on their doorstep as well as venture out to experience new cultural destinations.

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