CT Consults

Archive for July, 2021

New destination guides for towns and cities across the North of England

Posted on: July 9th, 2021 by ctceditor

As England’s cultural sector continues to open up, thanks to Culture Recovery Funding from Arts Council England and the Department for Culture, Media & Sport, we are launching over 20 new town and city destination guides, expanding our existing content and reach beyond the city regions of Liverpool, Manchester and Leeds. These free-to-access online guides showcase the best of the North’s cultural offer through the award-winning what’s on listings website www.creativetourist.com, from Blackpool to Sunderland, Crewe to Hull, Penrith to Ilkley, Buxton to Newcastle, plus many more culturally rich places.

The Culture Recovery Fund investment enabled us to retain our full independent editorial team of artform specialists and recruit new writers representing different parts of the Northern region. Tapping into this expertise, the local knowledge of the team of writers, and recommendations from cultural partners in each place, the destination guides uncover hidden gems as well as cultural flagship venues and attractions.

During the lockdown as the cultural sector pivoted to online experiences, we conducted adaptations to the website to enable inclusion and promotion of online events, also supported through the Culture Recovery Fund grant.

Creativetourist.com has a loyal and growing following of culturally-engaged audiences keen to reconnect in person with the cultural offer locally but also further afield. As towns and cities work hard to recover from the impact of Covid-19, we are working with partners across the North to promote these new online guides to encourage visitors to explore what’s on their doorstep as well as venture out to experience new cultural destinations.


Fáilte Ireland appoints CTConsults to ‘Digital that Delivers’ digital transformation programme

Posted on: July 2nd, 2021 by ctceditor

Fáilte Ireland has appointed us to deliver on a major tourism initiative that will transform the collective digital capabilities of Irish tourism businesses, so that Ireland can compete more fairly and effectively as a tourist destination at a global level.

At present, only 27% of Irish visitor experiences are bookable online with just 13% of these experiences taking advantage of a fully connected booking system that integrates with other visitor attractions. The ‘Digital that Delivers’ project aims to address this issue by providing Irish visitor attractions and providers with the digital capabilities, skills and knowhow to improve their booking revenues and operational efficiencies, to enhance their websites and online marketing, to cross-sell with other attractions, and to bolster Ireland’s online appeal to potential visitors.

We are part of a consortium of three organisations that has been appointed through a competitive tender process – led by Irish digital agency Core Optimisation alongside Razor Social – that will work with Irish visitor attractions and tourism businesses to ensure they have the right digital tools and capabilities in place to optimise their product offer and bookability for potential customers.

The project forms part of an initial €6m investment by Fáilte Ireland that will better enable customers to discover and book Irish experiences and accommodation through the channels that are most convenient for them and that offer the best value.  By providing specialist digital training for tourism providers, it aims to help the Irish tourism industry operate more efficiently and to recover from the impact of COVID-19 by growing in a sustainable manner.

Dan Lukas, Digital Director said: “Ireland is highly regarded around the world for its unique tourism offer which attracts millions of visitors every year who contribute significantly to the country’s economic prosperity. But with only a minority of Ireland’s visitor attractions and activities fully embracing a digital presence – and many of those that do still missing the opportunity to cross-promote and respond to valuable consumer insights – the country’s wider potential to compete with other global destinations is currently being held back.”

“The Digital that Delivers programme is a major investment that will change this current state of play. It will help to improve efficiencies, convenience and the overall experience for visitors and consumers of Ireland’s collective tourism product. It is an opportunity for Irish tourism providers to take a more informed approach to their marketing and product development, and to become greater than the sum of their parts by being fully integrated online. It’s a huge pleasure to be working with Fáilte Ireland and our Irish partners Core Optimisation and Razor Social on this transformative project that will significantly boost the reputation of Ireland to visitors from around the world.”

Caroline Dunlea, Director at Core Optimisation said: “Effective collaboration and shared knowledge is the key to ensuring the success of this project, so the team at Core Optimisation are delighted to be working with CT Consults, the premier destination marketing and place branding experts in the UK & Ireland, in addition to our superb technical digital experts at Razor Social.”

This appointment builds on previous work that we have delivered for Fáilte Ireland which has entailed a comprehensive feasibility study to make optimum recommendations for a national online distribution strategy for visitor experiences.


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