We are excited about our new 2-year partnership with the BBC Philharmonic – one of the UK’s leading classical music brands.
This is an orchestra at the top of its game – willing to take exciting musical risks with its programme, repertoire and style. Our brief is to reflect the orchestra’s key messages in the communications campaign and:
- Take risks – with approaches, channels and messages
- Be fresh, innovative and youthful
- Tell the story of the orchestra’s role in the North of England cultural scene
- Capture the qualities and impact of the live experience
- Develop collaborative practices
One of the key outcomes of our work is to find a new, but high prospect audience – and we are busy testing a range of different content, channels and messages to see what might help awaken the interest of this ‘sleeping’ audience.
