Thetford
Place brand
A place brand underpinning Thetford's Regeneration Plan and £20m of central government investment.
To get under the skin of what sets Thetford apart, we led a multi-phase engagement programme with our longtime collaborators HemingwayDesign that helped us reach all parts of the town (including surveying in five languages). All in all we listened to almost 2,000 people.
The place brand values that emerged described a place with really strong — and valued — assets in heritage and the natural environment. Strengths in engineering represented a knowledgeable workforce, ready to play their role in growing UK tech industries.
The visual brand presented Thetford beyond a ‘historic market town’, reflecting the emerging advanced manufacturing ambitions balanced with something that feels crafted and natural. Early impacts included the brand underpinning Thetford's Regeneration Plan which secured £20m investment from central government.
“People are really impressed with the depth of conversation and the general direction of this work. A happy symptom of which is new connections being made locally and renewed interest in what's possible in Thetford.”
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