Humber

Humber isn't a single town or a destination; it's an economic zone of global importance. A place brand for Humber was vital to unify voices across the region, shape consistent messaging and support regeneration efforts, all while attracting the support of investors and Westminster.

Humber needed more than a visual identity or storytelling. Our methodology was designed for long-term impact to bring together diverse economic interests - from energy and logistics to education and culture.

Working with longstanding partner HemingwayDesign and local agency Pace Communications, we engaged with over 1,000 stakeholders across the region, UK and 12 countries. We focused on lived experience, collective ambition and the region's DNA, rather than political boundaries.

Humber's place brand has been adopted across public and private sectors with hundreds of place ambassadors. It's also influenced significant successes in inward investment, notably in the region's regeneration, ports and energy & decarbonisation sectors.

The Humber Place brand was shortlisted for Place Brand of the Year at the City Nation Place Global Awards 2025.