Andover

Building on a bold masterplan led by our friends HemingwayDesign, we embarked on a place brand project to apply its lessons to design a cohesive narrative for the future of Andover. Our online survey, workshops and one-on-one interviews with key stakeholders dug deeper into what was understood about the town and its people.

The resulting brand aligned perfectly with the vision and masterplan, reaffirming support for these critical programmes. It centred around three key values that both describe Andover's existing strengths whilst building ambition for the future. It was key to find ways to talk about Andover as distinct from neighbouring market towns, there was a strong sentiment among locals that ‘Andover isn't Winchester, and it doesn't want to be’.

The three positive values are: Strength in connection; Everything on our doorstep; and A breath of fresh air. As a set of core values, they have informed town centre events and meanwhile use strategy, capital works, transport planning and environmental improvements, all the while building partnership working across the town.