CT Consults
1 November 2018

Making a weekend of it – MIF ‘Weekender Packages’

Crowded square in the evening. Large white teepee tent in the background, two storey hospitality area to the left, benched seating the right. Area decorated with red Chinese lanterns and festive lighting at MIF Festival Square.

It’s been an exciting few weeks for Manchester International Festival (MIF) with their two pre-Factory commissions at Mayfield Depot and the launch of their first three shows of the 2019 Festival – with Yoko Ono’s Bells For Peace, Idris Elba & Kwame Kwei-Armah’s Tree and Grime star Skepta’s DYSTOPIA987. These three new commissions are the first of over 20 that will feature in next year’s Festival.

We’ve been working with the MIF team and Marketing Manchester to create bespoke MIF Weekender Packages specifically for the travel trade market. As tickets for MIF shows often sell out well in advance, we’ve created a series of special packages for international visitors to experience both the Festival and the city, to be sold through travel operators targeting both the USA and European markets.  This is another first for the Festival and signals the start of a new approach to attract and help international visitors to experience the best of the city’s cultural offer.

Image: Festival Square, courtesy of Manchester International Festival

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