Capturing Musical Brilliance

Classical music audience development

We are excited about our new 2-year partnership with the BBC Philharmonic – one of the UK’s leading classical music brands.

This is an orchestra at the top of its game – willing to take exciting musical risks with its programme, repertoire and style.  Our brief is to reflect the orchestra’s key messages in the communications campaign and:

• Take risks – with approaches, channels and messages
• Be fresh, innovative and youthful
• Tell the story of the orchestra’s role in the North of England cultural scene
• Capture the qualities and impact of the live experience
• Develop collaborative practices

One of the key outcomes of our work is to find a new, but high prospect audience – and we are busy testing a range of different content, channels and messages to see what might help awaken the interest of this ‘sleeping’ audience.