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Chorley

Strategic cultural insight

The evidence and challenge Chorley needed to prioritise culture and unlock inward investment.

Chorley — Strategic cultural insight
Photo: Chorley Council
Insight & feasibilityChorley

Following the development of a new Destination Management Plan, Chorley wanted to understand the impact of culture for both tourists and local residents. We provided the evidence and challenge they needed to see that, by not prioritising culture, they were missing out on inward investment opportunities.

Our tailored readiness and evidence programme delivered a comprehensive cultural and visitor economy analysis. We reviewed the funding and investment landscape, and digital maturity alongside wider engagement, advocacy and testing before we made our recommendations.

The review demonstrated the value of strengthening cultural leadership and investment. Chorley recruited a new Culture & Heritage Manager, who used our evidence to develop a cultural delivery plan, make ambitious new funding bids and establish a new Culture Network.

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