CT Consults

Welcome to the North

Street scene on Stevenson Square Manchester and David Bowie Mural

The challenge

The key to the successful relocation of over 1,000 staff, from London to Salford / Manchester, was the need to overcome misperceptions about the creative and cultural offer of the city region, and help relocating staff settle quickly and positively. BBC North recognised that CTConsults could apply its destination marketing skills to the task and that staff would respond well to its distinctive and independent style.

Painted black and white mural in a bar

Our response

We produced The Urban Insider – a 48-page welcome to the city, packed with the sort of features, information and handpicked tips and recommendations that BBC staff needed (this content was also made available online for tourist visitors).

Kickstarting a new approach

Alongside this the BBC commissioned us to produce a series of after-hours social events in cultural venues where relocated staff and their families could meet up with each other, in stimulating but relaxed environments, to help them network and settle.

Metal clad building on the bank of a river at night
Around 3,200 staff work in twenty-six departments, producing thousands of hours of content for television, radio and online.”

BBC, MediaCityUK

Making connections

Building relationships between the BBC journalists and relocated staff and the city’s cultural sector

Proactive partner

BBC has become a regular commissioning and content provider partner to a number of Greater Manchester’s cultural organisations

Sharing the knowledge

We had a weekly Creative Tourist slot on BBC Radio Manchester sharing information about what’s on in the city

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Do you think we can help?

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