CT Consults

Revisioning and repositioning theatre in Liverpool

Front of building lit at night with neon signage, groups of people in the street to the foreground - Everyman and Playhouse Theatres

The challenge

Everyman & Playhouse Theatres (E&P) stepped out of Arts Council England’s National Portfolio when its critically well received but financially challenging repertory theatre season programme created financial difficulties for the organisation.

E&P chose to stand back, reflect and rethink its vision, mission and purpose to inform its future direction.

Front of building lit at night with neon signage and a number of entrances

Our response

Working in partnership with John Knell, Intelligence Consulting and the Interim Chief Executive, we facilitated and delivered a 360 degree review and visioning process bringing in every department in the organisation, major stakeholders and funders.

This in-depth process helped the team to articulate the qualities that make the two theatres distinctive, not just in the city but nationally to create a unifying new vision for the company.

We worked with the senior management team to create a new business plan to submit to Arts Council England in 2019.



Kickstarting a new approach

During the business plan process, the senior management team engaged with new stakeholders in new sectors to establish new partnerships to engage more deeply with Liverpool City Region communities.

Front of theatre lit at night with Christmas neon signage, displaying signage advertising a show
CTC and John Knell were a tremendous partnership to be reckoned with. We had a very big task ahead of us to deliver a brand new strategy for the Liverpool Everyman & Playhouse Theatres in a very short space of time. We achieved a great piece of work, in a highly inclusive way, with accolades from both Arts Council England and Liverpool City Council. We are now on an exciting path of delivery for the next 10 years. Thank you for your fantastic support.”

Fiona Gibson, Interim Chief Executive

Back in the National Portfolio

E&P was readmitted to Arts Council England's National Portfolio with an agreed funding package in place.

New Chief Executive

Following the completion of the business plan, E&P appointed a new Chief Executive from within the existing team following an open recruitment process.

Foregrounding their community work

E&P has a long track record of working with communities but now its commitment to community-led work, consultation and collaboration is more visible through its Creative Communities integrated programme of work.

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