To progress partnerships means working with neighbours, rivals, others. Arriving in Norfolk and Suffolk does not happen by accident. You go to, not through. Partly because of this geographical reality, they have developed a distinctive cultural and leisure offer, albeit a ‘nice to visit’ rather than a ‘must-see’. We did not need to delve very deep at all to find a cultural wealth that could justify investment in an economic growth and tourism development plan.
The route map we set out has been taken forward through a new joint initiative and was the first output from the New Anglia LEP Culture Board. The building blocks have been systematically put in place through systems and infrastructure, creative programming, and market-led packaging and campaigns.
We supported the development of a new cultural tourism partnership, and the essential political case-making that could generate ongoing support. The activation of the strategy was able to leverage funding from strategic partners and prioritise development, and a new regional cultural strategy.
Helen Wilson, Chair, New Anglia Local Enterprise Partnership Cultural Board
Successful case-making for UNESCO City of Literature designation for Norwich.
Supported the partnership, led through Aldeburgh Music at Snape Maltings, to maximise tourism opportunities for the Benjamin Britten centenary celebrations.
The New Anglia Local Enterprise Partnership has invested in cultural infrastructure and product development, critically with culture included within regional strategies for the first time. Arts Council England, the LEP and the two county councils have invested £700k in cultural tourism programmes between 2014-2020.
Working with Liverpool's Everyman and Playhouse Theatres to create a new ambitious business planFind out more
Looking at ways to grow Manchester's classical music audienceFind out more
Maximising Buxton's contemporary and heritage assets to grow its visitor economyFind out more
A road map for a sustainable visitor economyFind out more
Five cities come together to develop international cultural tourism markets.Find out more