We were commissioned to pinpoint the issues preventing key heritage tourism offers from performing to their full potential, and to make the case for culture and heritage in international image-making and tourism and place-making, to drive investment in quality cultural heritage experiences.
The brief asked for a strategic plan to inform how culture and heritage could contribute more to the tourism agenda. Very quickly we made the case for a fundamental shift in how the sector thinks, operates and invests, connecting visitor experience to brand. So rather than a narrow plan, we developed a strategic framework that set out how to transform the impact of NI’s cultural heritage assets for the long-term. Our process of interrogative consultation, strategic analysis and collective ‘imagineering’ created a model which continues to drive thinking and increased investment into culture and heritage, as the key pillar of the region’s tourism strategy. We signposted new collaborative approaching and interpreting heritage to connect place, stories and people better.
Helped to make the case for a successful National Lottery Heritage Fund bid of £500,000 to support nine projects in Northern Ireland for its contribution to European Year of Cultural Heritage 2018
National Museums NI invested in two visioning studies, delivered by CTConsults, for Ulster Folk Museum and Ulster American Folk Park
Tourism Northern Ireland launched their new brand infused with a strong cultural heritage underpinning
Working with Liverpool's Everyman and Playhouse Theatres to create a new ambitious business planFind out more
Looking at ways to grow Manchester's classical music audienceFind out more
Maximising Buxton's contemporary and heritage assets to grow its visitor economyFind out more
A road map for a sustainable visitor economyFind out more
Five cities come together to develop international cultural tourism markets.Find out more