Buxton

Following major heritage and accommodation investment, the historic Peak District spa town of Buxton saw a significant opportunity to grow its visitor economy, building on its considerable ‘hardware’ (built, natural environment) and ‘software’ (people, skills, community). In bringing this together, we identified improvements needed in visitor experiences, produ ts and events, infrastructure and access, and channelled the town's energies to coalesce behind a vision and competitive ‘sense of place’ for the town.

The plans identified and developed a series of transformational elements for Buxton — brand, culture, place, visitor experience, wraparound offer, leadership.

The strategy is a road map, identifying what kind of place Buxton wants to be and how it can optimise its visitor economy, through strategic priorities for the next five years. The action plan is an updateable three-year programme, building on a set of nearly 50 detailed recommendations.