Dan Lukas is a digital strategy and analytics expert with ten years’ experience planning, executing and measuring online marketing activities. As online marketing analyst and online marketing manager at GAPbuster Worldwide between 2005 and 2008, Dan delivered global customer insights on behalf of Yum! Brands, McDonald’s, BP and Shell. In 2009, Dan joined PushON, becoming that agency’s senior web analyst and managing social, search and direct marketing for clients including Vodafone Ireland and PZ Cussons. Dan left PushON in 2011 to found specialist analytics and research consultancy Needle. As Needle, Dan has worked with a range of clients in the cultural and travel sectors, including TUI, The Lowry, and Sound and Music.