How do you find out what’s on?

An iphone, ipad and MAC, all displaying a web page from the same website, what's on listing guide creativetourist.com

The challenge

About 10 years ago following the demise of printed listings magazines, it was difficult to find out what cultural events were happening in Manchester. There was no central place that was easy to access and help locals and visitors discover what’s on at theatres, museums, galleries, music venues, cinemas, festivals etc.

Our response

Working in partnership with the Manchester Museums Consortium and Marketing Manchester and funded by the Northwest Regional Development Agency (remember them?!), we developed the first iteration of what became CreativeTourist.com

We started off promoting the cultural offer in Manchester and over the years we have expanded to include food and drink, tours and excursions, family friendly events and destination guides.

We have a team of paid specialist editors and we now cover events, activities and places across the North of England.

From a small-scale funded cultural blog in its early days, to a fully functioning and effective marketing channel with a loyal audience, CreativeTourist.com now delivers demonstrable and measurable return on investment through affordable paid campaigns.

Kickstarting a new approach

Discovery is at the heart of everything we do. Our guides, events, experiences and venues are structured in the way search engines love, bringing us more organic traffic than the rest.

More than a website, CreativeTourist.com is your online connection to highly engaged audiences who are interested in things to do in the North of England and will be the first to return to venues post pandemic.

In a busy media landscape, Creative Tourist has established itself as an important and well-respected platform for the promotion of cultural events in Northern England. The team works closely with Liverpool Biennial to help us reach into a highly engaged cultural audience through bespoke campaigns, whilst always ensuring high quality and professionalism throughout.”

Joanne Karcheva, former Head of Marketing & Communications, Liverpool Biennial

Pivot to online events

When Covid-19 caused the closure of the cultural sector, no clients wanted to book campaigns and no audiences were looking for what's on content. So we quickly took advantage of Google's standards for data mark up, or schemas, to make changes to our site to include online or virtual event listings.

Knowing your audience

We have built a dedicated following of culturally motivated and digitally switched on experience seekers with a well above average click-through rate to partner websites.

Integrated marketing campaigns

We deliver integrated marketing campaigns for clients across our website, social media channels and weekly e-newsletters.

Get in touch

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