Before we developed the strategy, we had to make the case for it across the town, feeding into a wider masterplan for the town, and supporting government fundraising. We worked with partners Sara Hilton Associates to assess the town’s heritage potential and Claire Turner on a new events proposition for Carrickfergus.
With well-documented communities’ sensitivities, that’s exactly where we started work. With new community groups committed to effecting change – such as Positive Carrickfergus, a Facebook group with over 300 members – the project took an inclusive approach to cut through any negativity and start to make this historically significant place great again. We were also embedded within the masterplanning process, alongside the design team and regeneration partnership.
Our place brand framework helped Carrickfergus secure funds in the Belfast Region City Deal – a transformational £34m investment, described as ‘a game-changer for the local economy and tourism market’ by the client’.
The Carrickfergus Regeneration Investment Plan (CRIP) and Town Centre Strategy has 12 distinct development projects. Through our inputs, five of these place the visitor experience alongside residents at the heart of the urban regeneration programme - Castle, Welcome, Creative Place-making, Thriving, Tourism, and Repositioning as a Destination.
The Castle is investing in new technologies as part of its next generation interpretation and storytelling.
Working with Liverpool's Everyman and Playhouse Theatres to create a new ambitious business planFind out more
Looking at ways to grow Manchester's classical music audienceFind out more
Maximising Buxton's contemporary and heritage assets to grow its visitor economyFind out more
A road map for a sustainable visitor economyFind out more
Five cities come together to develop international cultural tourism markets.Find out more