This was a repositioning challenge, and the key players across the town came together to look at branding, programming, marketing, all collaboratively – the only way that change can be affected over time through a credible and compelling destination offer.
We championed using the town as a stage for contemporary culture and signature events: venues, but also parks, promenade, the Pleasure Beach, the iconic buildings and vistas. By building confidence in celebrating a cultural offer, Blackpool has started to be bolder, shifting how it is viewed and changing an out-of-date image
LeftCoast’s artist-led initiative turning a Bed & Breakfast Guest House into a boutique hotel and venue with each room designed by a different artist opened in 2020.
The town’s first museum celebrating its extraordinary showbusiness heritage is currently under construction on the promenade and we've been commissioned to write the Marketing Strategy and Implementation Plan.
Foregrounding the town's cultural offer within Visit Blackpool's marketing https://www.visitblackpool.com/culture-blackpool/
Working with Liverpool's Everyman and Playhouse Theatres to create a new ambitious business planFind out more
Looking at ways to grow Manchester's classical music audienceFind out more
Maximising Buxton's contemporary and heritage assets to grow its visitor economyFind out more
A road map for a sustainable visitor economyFind out more
Five cities come together to develop international cultural tourism markets.Find out more