We produced a cultural tourism vision for the city, which we continued to support the Mayor of London’s Culture Team through publication, but also with advocacy, training, workshops and toolkits. The vision focused on the real London (where tourists feel like Londoners and locals can feel like visitors), brimming with distinctiveness and authenticity.
Four out of five travellers say 'culture' is their main reason for coming to London and cultural tourists spend £7.3 billion a year, generating £3.2 billion for our economy and supporting 80,000 jobs in the capital.
New approach to partnership working delivered successful Punk London anniversary campaign 2017
New focus on diversity of London’s offer through London Borough of Culture programme
Working with Liverpool's Everyman and Playhouse Theatres to create a new ambitious business planFind out more
Looking at ways to grow Manchester's classical music audienceFind out more
Maximising Buxton's contemporary and heritage assets to grow its visitor economyFind out more
A road map for a sustainable visitor economyFind out more
Five cities come together to develop international cultural tourism markets.Find out more