We worked with the Cumbria Tourism’s fledgling cultural tourism partnership to look at how to talk about what the county has to offer beyond the obvious, pulling out some of the stories and people unique to the place, and especially how the county’s arts and heritage has always and continues to be inspired by the natural surroundings. Looking at gaps in the calendar we encouraged the partnership to develop new products to test out ideas with real cultural tourists.
The whole pilot programme paved the way for two successful Arts Council England Cultural Destinations bids totalling over 450k.
Supporting and showcasing local talent, curating local experiences for visitors
Further investment in cultural events and festivals development targeting the visitor market
Working with Liverpool's Everyman and Playhouse Theatres to create a new ambitious business planFind out more
Looking at ways to grow Manchester's classical music audienceFind out more
Maximising Buxton's contemporary and heritage assets to grow its visitor economyFind out more
A road map for a sustainable visitor economyFind out more
Five cities come together to develop international cultural tourism markets.Find out more