Our analysis helped to develop a bold ‘call to action’ for the destination to open itself up to cultural tourism. We presented scalable options for managed investment based on principles of authenticity and sense of place in its programming and positioning, maximising its cultural assets (historically undervalued) and building national and international sustainable partnerships with major cultural producers, as well as those just up the coast. We also highlighted opportunities to accelerate this repositioning through key moments, major events and innovative (but low cost) product development that ties the bay’s whole offer together in an attractive package.
Over £1m of Arts Council England funding through the Great Place scheme.
The Shorely (www.theshorely.com) was established in 2017 and established itself as the definitive insider’s guide to Torbay.
The 7th International Conference on UNESCO Global Geoparks was hosted by Torquay, drawing out themes including from our strategy. Over 800 delegates from representing the Global Geoparks, senior UNESCO officials, scientists, policy makers and government representatives from all over the globe gathered in Torquay to explore ‘Health and Wellbeing of Communities through Creative and Active Engagement’.
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