Waking up a sleepy tourism offer with culture

Sleepy market town. It’s a well-worn stereotype – and it’s not always true. Take Cheltenham. It has some of the strongest cultural events to be found in the West – Cheltenham Festivals, and the Gold Cup spring to mind. Working with the inestimable consultant John Knell, we developed an outcomes-based tourism strategy that can take the town forward together.

Outcomes is an important word. A new partnership has been established – but with clear and shared goals. A new post has been created – working to a 3-year development route map that Creative Tourist developed with the key tourism partners. Cheltenham punches above its weight already, and our work is part of ensuring that their planning, investment and infrastructure can match their product and promotion.

View CTConsults’ case study – Setting the alarm for a sleepy festival town