Building on our work with Bristol and Bath Cultural Destinations consortia and for the first time in partnership with Bristol Airport, we’re delving into the German and French markets to create an international strategy for the dual city offer. Articulating their combined strength in heritage and contemporary culture, their close proximity and the improving direct flight service are all part of shaping the most relevant product offer: an offer that needs to meet the exacting requirements of international and fully independent travellers.
The cultural short break market is an especially competitive landscape, so identifying the most appropriate routes to market is a key part of our work with the partnership. Our international tourism associate Martine Ainsworth-Wells is providing invaluable insight into international markets, whilst our partner design agency Modern Designers is developing the joint visual identity and marketing collateral. Expect the programme of work to start to be rolled out from autumn 2017.