Having researched and written the successful award application, we are delighted to be starting work with Stoke-on-Trent’s Cultural Destinations team on their 3-year journey. We’ll be focusing on building partnerships and capacity for cultural tourism at an exciting time for the city, not least because Stoke-on-Trent is bidding for the designation of UK City of Culture 2021.
The project work with cultural and tourism partners from across the city region will map the cultural tourism, digital and network assets to identify training needs, development opportunities and where the overarching strategy needs to be directed. From there we will help to inform a number of priority areas, including securing the right investment, effective marketing communications, skills development, and content and information provision.
Image credit: World of Wedgwood