Reflecting on the last ten years there have been the inevitable highs and lows, but doing that during a pandemic lockdown means that you not only look back, but are forced to look forward at what the next ten years may bring and where we want to be as a company.
Like everyone else we don’t have a crystal ball, but suffice it to say, if we thought the last ten years of austerity have been tough, especially for the cultural and tourism sectors in which we predominantly work, then we ain’t seen nothing yet!
In some ways, we’ve been lucky as we have already been reviewing what we do, how and with whom as our sectors move and shift in response to changing demand. As destinations start to think more holistically as places and what that means for their local residents, businesses, students, investors and visitors, we have been developing our approach to place branding and destination marketing. We don’t just work with tourists or creative organisations, and whilst we continue to run our popular CreativeTourist.com what’s on listings site, we felt it was time to also consider naming, slightly adjusting our company name to better reflect our wider consultancy work – so we’re now CT Consults. We still work with the cultural and tourism sectors but are more often than not now working across places to shape how they think about and articulate what makes them distinctive for locals as well as visitors.