There are some major stirrings in Yorkshire’s East Riding. Hull 2017 is the biggest cultural event in the country this year, but as the UK City of Culture the fun doesn’t stop at the Humber Bridge. In the context of Northern Powerhouse and the forthcoming Great Exhibition of the North…well you can see where this is going. The destination management organisation Visit Hull & East Yorkshire was successful in securing first round Visit Britain Discover England funding, in partnership with its opposite numbers in Leeds, Manchester and Liverpool. We were brought in to develop a series of cultural itineraries linking these four Trans-Pennine cities with highlights including Hull 2017 events, Leeds West Indian Carnival 50th anniversary celebrations, Manchester International Festival and Liverpool’s 50 Summers of Love programme. These new cultural itineraries are specifically targeting visitors from Belgium, Germany and the Netherlands. First Transpennine has created a new Cities of North England rover rail ticket to encourage visitors to hop on a train and travel cross-country. We also developed bespoke cultural itineraries for travel trade operators and travel journalists from all three countries who visited all four cities using the new rail ticket in March. The itineraries are listed on www.citiesofnorthengland.com.
Have a look at this article announcing the new North of England Rover Ticket.