Cumbria and the North East are places that are special to me for lots of reasons and I always jump at the chance to work there now.
As CTConsults we have long connections with Cumbria especially, and we have recently been working with our friends at Eden Arts to explore the case for collaboration across the A66 counties and district authorities – (that green bit crossing the country that gets forgotten or at least until a fateful trip to Barnard Castle) – to see how working together can be good for place identity, community, enterprise and tourism. The #66 project is now gaining momentum – it was a great idea before the pandemic but goodness it seems very ‘right now’ for our build back better post-COVID times.
So, when Eden Arts asked me to join in a conversation with Gill Haigh (Cumbria Tourism) and Michelle Gorman (This Is Durham) with a loose brief, including sustainable tourism, and permission to just see where it goes, I happily agreed. As Gill said, it was a lovely way to end a difficult year, to share why we are passionate about the North and discover some of the surprising things we have in common.
Anyone want to come outdoors with me?